It’s Okay to Talk About Something That Interests You

From my last few blogs it is clear to see that recruiting through social media can definitely be effective.  One thing that recruiters many times do not think of when they are using social media sites is to post interesting topics of discussion on their site that do not directly relate to their profession.  This can also be known as “social media small talk” and can be used to attract people to your sites.  Having topics that might be of interest to a variety of people can be used to lure others into looking at your sites and what you have to say.

For example, lets say that you live in the city and like to be involved in many different events that are going on where you live.  It might be a good idea to share your experiences of these events on your social media sites.  By doing this, others who are interested in the city you live in, or enjoy hearing about different activities and events that take place there, might be drawn into your sites because there is content that is fun and interests them. If you get a strong base of regular viewers who look at your content, you have more of an opportunity to share potential positions and content with them.

It is definitely important to tweet and post topics that you are interested in and might be of interest to others.  This is a great way to get people who might not necessarily be looking for a job to check out your content and brand without realizing that they are.  If you can draw people in by posting about a hobby or interest, than they will be more likely to check out your content that relates directly to your brand.  So go ahead and share something that you are interested in on your social media sites!



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