Look for Talent on Campus

One of the best places to look for talent is on college campuses.  On college campuses, recruiters can find a number of graduating seniors who are searching the workforce for jobs. As a recruiter you need to be active on the campuses in your area.  By being active and making connections, you will be able to reach a pool of talented applicants.

Most college campuses have a Career Fair where employers set up information booths and students from the university can come and learn about employment opportunities that are offered at that company.  This is a great way for students to find jobs after graduation, and for employers to get some of the best and brightest new graduates to work for their company.  As a recruiter it is important to connect with the Career Director at the university to find out about the career fair and reserve a spot.  This is probably one of the biggest and best events to find talent on campus.

Making connections with the Career Director and anyone else who is in charge of career activities on campus is extremely important.  Having a good relationship with career directors and professors will ensure that you are made aware of all the events that you can attend on campus.  The more involved you and your company are on campus, the better chance that you will be able to source and hire new graduates who are the best fit for your company. So go and get involved with colleges in your area and look for talent!


Be Engaged in Social Media!

As I mentioned in a previous blog, as a recruiter time is of the essence.  There always seems to be not enough hours in the day to get everything done.  Connecting with others, especially potential candidates, is one of the most important aspects of the job.  Therefore, it is crucial to stay connected with as many people as possible, especially through social media sites.  This, however, can sometimes be extremely difficult.

While it can be time consuming, it is extremely crucial to always respond to someone if they ask you a question through a social media site.  Not responding to a question that has been asked through a social media site just is not acceptable.  As many recruiters will agree, substance is key.  Even if you have to go out of your way to answer a question by meeting up with that person face to face or directing their question to someone who will have the answer, this should definitely be done.  By adding value and showing that you are engaged with these sites and willing to answer question will benefit you and help you find potential candidates.

Not only should you go out of your way to answer any questions, but you should also dig deeper and see how involved the potential candidates are on their social media sites.  It seems to be that if a candidate is engaged and active in a positive manner in their social media sites, then they will most likely be engaged and active in the workplace.  Again, this will take time; however, it will help make your social media tools more beneficial. So don’t forget to answer questions and be engaged in your social media sites!

It’s Okay to Talk About Something That Interests You

From my last few blogs it is clear to see that recruiting through social media can definitely be effective.  One thing that recruiters many times do not think of when they are using social media sites is to post interesting topics of discussion on their site that do not directly relate to their profession.  This can also be known as “social media small talk” and can be used to attract people to your sites.  Having topics that might be of interest to a variety of people can be used to lure others into looking at your sites and what you have to say.

For example, lets say that you live in the city and like to be involved in many different events that are going on where you live.  It might be a good idea to share your experiences of these events on your social media sites.  By doing this, others who are interested in the city you live in, or enjoy hearing about different activities and events that take place there, might be drawn into your sites because there is content that is fun and interests them. If you get a strong base of regular viewers who look at your content, you have more of an opportunity to share potential positions and content with them.

It is definitely important to tweet and post topics that you are interested in and might be of interest to others.  This is a great way to get people who might not necessarily be looking for a job to check out your content and brand without realizing that they are.  If you can draw people in by posting about a hobby or interest, than they will be more likely to check out your content that relates directly to your brand.  So go ahead and share something that you are interested in on your social media sites!


Use Your Time Wisely!

In my last post I talked about how important it is to recruit through social media sites; however, there are some things to remember when you are recruiting through these sites.  One crucial factor to remember is to make the most of your time.  As a recruiter you generally tend to be busy and pulled in all different directions.  Making the most of your time is indeed important to remember when recruiting.

Involvement in social media sites is the key for using social media for recruiting.  In order to find great candidates, you must be able to make many connections to explore all your options.  Making these connections can be extremely time consuming, which is why you need to make the most of your time and still be as connected as possible. There are a few ways that you can do this.

Having a mobile application on your phone will definitely help you stay connected and make the most of your time.  Many people are rarely without their phones and therefore using a mobile application is a great way to stay connected.  With these mobile applications, you are able to instantly get updates from your social media sites and respond immediately.  This will definitely help you use your time wisely.

Another way to use your time efficiently is to ask people what “channels” they are using to connect with others.  This will help you to connect with others more easily.  You should also look to see how your competitors are going about to connect with others on social media sites.  By talking with others and looking at competitors, you will be able to narrow down where you need to focus in regards to social media and direct your focus their.  So remember, use your time wisely!

Social Media Sites Should Represent You and Your Company


As I’m sure you can see by now, being an effective recruiter isn’t easy.  It is so crucial to find a candidate who is a right fit for your company, and this means to explore all your options.  Having a presence on social media sites is important for every recruiter and company because it allows for candidates to find out about your company and opening positions in a different manner.  While using social media to recruit can benefit a company by bringing in a new pool of candidates, it is important to handle social media sites in an appropriate manner for recruiting.

The first important point to remember when recruiting through social media is to make sure that your “on-line presence” reflects your company and yourself.  Candidates who are searching through jobs will want to be able to get a good feel of the culture of your company, and the best way to do this is through your presence.  If potential candidates like the way you portray yourself, they will be willing to check out the company and positions available. Because of this, you should also have an individual approach that differs yourself from other recruiters and companies.  This will help you stand out and draw potential candidates to your sites.

While many times people think it is only the job applicant who needs to worry about their online presence, it does indeed work both ways.  Potential candidates are analyzing you and your content just as much as you are analyzing them.  It is therefore extremely important that your social media sites represent yourself and your company, and are individualized.  So remember, when recruiting through social media make sure your site is tailored to represent you!

Employees Can Help Recruit and Hire Too!

In my last blog I mentioned how important it was to get referrals from others such as friends and family as a source for finding talented applicants.  Another great source to finding talent and filling open positions is talking to fellow employees.  Employees who work for the same company as you do can be one of your biggest helpers in the recruiting and hiring process.  They may be able to recommend candidates for the open position who work inside or outside the company as well as find the perfect fit for the company.

Employees are a company’s most important asset.  They help run the company and define the culture of the organization.  Including a company’s most important asset (employees) in the recruiting and hiring process will help the success of your company.  Employees who are not part of the recruiting process can be used to recommend candidates, can help look through resumes to asses candidates, and can help interview to decipher who would be the best fit for the company.  Your success at hiring the perfect candidate will increase once you include employees in the recruiting process.

The different ways that employees can help in the recruiting process will greatly benefit your company.  Not only will it help recruit the best possible candidate for the position, but it will also help in the long run as well.  When current employees are involved in recruiting talent, they begin to build a bond/connection between themselves and the new hire.  Employees will therefore want to see this person succeed in the company and may even become their mentor.

Overall, involving employees in the recruiting process is a win-win situation.  The company that you work for will be better off because they will have hired a talented candidate who is a great fit for the company.  Also, the employees involved in the recruiting/hiring process will be engaged with the new hire, helping with their and the new hire’s success.  So don’t forget to include employees in the recruiting and hiring process; you won’t be sorry!

Two Methods of Recruiting that can be Overlooked by Recruiters

As mentioned earlier, finding candidates can be one of the hardest parts of being a recruiter.  It is therefore important that recruiters exhaust all their options when searching for the perfect candidate.  One thing that is crucial to remember when it comes to recruiting is to consider past candidates and ask for referrals from others.  Recruiters sometimes forget both of these options; however, these two points should be remembered when searching for talent.

Candidates who have been rejected in the past can turn into great hires in the future.  Previous candidates who applied in the past might have still been developing and getting experience when they first applied for the job.  Or maybe they just weren’t the right fit for the position that they applied for but they were a great candidate.  If you feel as though they may now fit they position you are hiring for, then take the initiative to contact them. You might definitely be surprised to find that a previous candidate might be a perfect applicant for a current position.

Not only should you consider past candidates, but as a recruiter you should also ask for referrals.  Get the word out to as many people as possible that you are looking for someone to hire and see if they have any ideas.  You can do this by asking people you know on social media sites, your friends, family, etc.  Another option is to mention that your hiring in your e-mail signature.  This was the news will get out to everyone that you e-mail.

Considering past candidates and seeking referrals are two great ways to find talented applicants.  Both of these methods are many times overlooked by recruiters because they are not the first options to come to mind.  These methods are, however, extremely effective and should indeed be used.  So remember, go back and look at previous candidates and ask for referrals!

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